YOU'RE FIRST WITH THE PACE MAINTENANCE POLICY

PACE THE INNOVATORS

In offering PACE's Exclusive Maintenance Policy to our customers we're doing something which has never been done before in our type of business.  For PACE to introduce an innovative Maintenance Policy was no surprise to people in our industry.  We've been innovators all or our more than 44 years in business.  We're pioneers in the development of Wet Surface roof coating.  We originated the ideas for a one-coater line to the marketplace.  We were the first to introduce a one-coat blacktop sealer and sold over a million gallons of it before competition followed us.  We were the first to develop the use of fiberglass in an aluminum roof coating and many more.

The Maintenance Policy has turned out to be our best innovation.  It is a child of the times, born out of necessity to educate our customers to save their tremendous investment in roofs and blacktops.  As their cost today is a fraction of what it will be in 10 years, this is a program for today, geared for tomorrow and many tomorrows.  It is a strong effort on our part and we are sure an intelligent effort to persuade folks to think ahead...to plan on roof maintenance.

IT REMOVES THE CREDIBILITY GAP

The PACE Maintenance Policy concept discards the idea that there are cure-alls in roof and pavement maintenance.  No salesman is being honest with his customers if he says a roof renewal or a pavement renewal will last a specific number of years.  If you were to make such a statement, you would immediately create a credibility gap that you could never bridge.  But we can tell you with honesty and confidence that we'll resolve your present problems and give you a program for continuous maintenance which, if carefully followed, can very likely make your roof or blacktop last as long as the building.

A number of leading trade organizations urge their members to give up specific time guarantees.  Many have given these up, but to our knowledge none have discovered an acceptable substitute for the guarantee.  Common reaction has been "If we don't give a warranty, let's not talk about it.  Let's just forget it."

ADVANTAGES OF THE PACE MAINTENANCE POLICY

PACE refused to settle for that kind of thinking.  We discussed it.  We re-thought it and decided if we could develop a program to intelligently educate our customers we would incorporate this into a kind of service policy.  The Maintenance Policy is the result:

It is a formidable, no-nonsense document.  Unconditional.

It assures the customer that for 5 years (roofs) or 3 years (blacktops or concrete pavement) we're obligated to supply whatever remedial materials are necessary to give him service at a 25% discount from list price at the time he orders.

Remedial materials can be ordered in the dollar amount equal to the original order.

. . . Provides Continuous Product Service . . .